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Nefertiti brings in the cash - not only in Berlin. Egypt's First Lady is better known today than her husband, the Pharaoh, and that is due to her original bust which can be seen in Berlin. The trade in souvenirs with all kinds of copies shows her unbroken popularity nearly one hundred years after the discovery of the bust.
Today, however, Nefertiti is much more than just a souvenir. She is a queen with great market value - worldwide. The bust is a pop icon for the international kitsch trade and is the surgical ideal of beauty, often confused with Cleopatra. She can be seen on Asian pendants, African paper money and American Christmas trees. Nefertiti is in. The queen's name has been used for dog breeds, asteroids and eau de parfum, she has been a cartoon figure and the inspiration for Hollywood's film industry.
In the internet Nefertiti can be found on more than 2,200,000 sites. |
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